As a kid growing up in the 1970s, a new box of Frosted Flakes in the morning also meant a surprise — a baseball card.
This beauty from 1976 has long lost its 3-D effect, but it still has super-bright color. A nice substitute for the Topps set.
It was sets like Kellogg's and Hostess that brought variety to my baseball card world. Those were the choices back then. No Upper Deck, Fleer, Donruss – or any of the other number of sets available beginning in the mid-1980s.
One thing I remember about these cards it that they had a tendency to curl. I've heard it referred to as the "Kellogg's Curl."
The other thing I remember is that I would never get great players like Yastrzemski in my box of cereal. For some reason I remember getting the likes of Burt Hooten.